The demand for LCDs in digital signage is becoming increasingly diverse, with many noteworthy trends in LCD technology allowing these displays to be employed in a wide range of vertical markets. The total cost of ownership of digital signage continues to decrease, making deployment more feasible within various markets. The availability of larger panels with near-zero bezels, higher resolution and lower power consumption, increased bandwidth, more advanced signal processing and distribution, as well as easier to use content management systems, are contributing to the adoption of digital signage.
Adoption of digital signage bundles will become more common in SMBs
Much of this anticipated growth is being driven by the expansion of entry-level digital signage offerings, with many integrators witnessing increased price competition, driving demand for cost conscious models. Turnkey, entry-level digital signage packages have been gaining popularity this past year, with display manufacturers targeting small-to-medium businesses (SMBs) which are more price sensitive than large enterprises. These digital-signage-in-a-box bundles combine the functionality of a traditional TV and built-in content creation and management software that allows SMB owners to create their own digital solutions.
Super and ultra-narrow bezel displays
Super narrow bezel (SNB) LCD displays have also seen extraordinary growth since entering the market, experiencing great success within video wall applications. Over the past year, significant strides in reducing bezel width have been made, with near seamless video walls from leading display manufacturers such as Samsung, LGE, NEC, and Planar, among others. Many of these manufacturers now offer 46-inch and 55-inch ultra-narrow bezel products, with bezel-to-bezel widths of a mere 3.5mm, to create virtually continuous images when multiple displays are tiled together.
Outdoor digital signage broadens its presence
Demand for outdoor displays are also becoming increasingly sought after, especially in markets such as street billboards, storefront windows, stadiums, transit, QSRs, shopping malls, and airports, among others. The greater influx of outdoor digital displays also allows many of these market segments to deliver a unified brand identity and content messaging in both outdoor and indoor environments. IHS expects the outdoor digital signage market to continue robust growth during 2015, with many opportunities opening up aside from advertising, including more dynamic visuals, greater interactivity and displaying art or other important community messages to a widespread audience.